More than 400k+ customers in 183 countries trust GetResponse, the world’s easiest email marketing platform, now available in 24 different languages. With more than 25 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.

While their core email marketing product has always been strong, the addition of visual marketing automation, landing pages, webinars, CRM, and other new features has helped GetResponse become more of an all-in-one platform.

There is a great selection of email templates, which are organized by industry. Split testing is available for your newsletters too. The visual email builder is drag and drop and has built-in preview functionality & spam scoring.

Contact management offers easy filtering, list hygiene, and reporting. You’ll find a visual automation builder that’s functional, and like ActiveCampaign, comes with automation templates to get you up and running.

Out of all of the features GetResponse offers, what impressed me most was their Conversion Funnel feature. Together with their other features, they’ve created a platform that gives you everything you need to build an entire sales funnel.

This includes ad creation to fill your funnel, the creation of your landing pages, webinar creation, exit-intent popovers, sales page creation, ecommerce integrations & payment processor integrations. You can also build your own store within the platform.

And since you can do this within a single tool, analytics & reporting are exceptionally convenient.

Key features:

• Drag and drop email creator

• Free stock photos and GIFs

• Templates

• Ai email builder

• Ai Autoresponders

• Sales funnels

• Transactional emails

• Perfect Timing and Time Travel delivery

• Automations

• Webiners

• Customer segments

• A/B testing

• Website builder

• Landing pages and signup forms

• SMS marketing

Pricing:

Getresponse offers a generous free trial. You can try it out for free with no credit card required for 30 days.Plans start at $12.30/month (paid annually) with access to basic features. Higher plans unlock more features.

With more than 1M+ paying customers,Mailerlite is the best email marketing service for most users. This is thanks to its feature-rich free plan, extensive feature-set, and affordable paid plans.

You get access to a simple interface, effective subscriber management, drag and drop editor, and full-featured visual automation builder.

You can segment your subscribers, remove inactive subscribers with a few clicks, and view subscriber activity. You can split test your campaign emails, or send emails via RSS.

The visual email builder has some nice templates included and it can be used to design emails used within your automations (paid plan required).

One particularly neat thing about MailerLite is that accounts require approval. This stops spammers from signing up and ensures the platform maintains better email deliverability rates.

Overall, I was very impressed by the simplicity of the service, given the features included.

Key features:

• Drag and drop editor

• SMS marketing

• Visual automation builder

• Email builder

• Templates

• Subscriber management

• Split testing

• RSS emails

• Landing page & opt-in form builder

• Transactional emails

• Website builder

• Email verifier

Pricing:

A free starter plan is available with access to most features and limited support. You’ll get a free trial of premium features. Paid plans starting at $10/month which offers access to all features. Annual discounts available.

With more than 120k+ paying customers, AWeber is a Pennsylvania-based email marketing service, and with over 20 years of experience under their belt, it’s fair to say they know the business.

If you want a robust solution for sending emails that’s simple (but not too simple), AWeber is a good choice.

They have a great drag and drop email builder and a huge selection of 700+ templates to make your emails look great. And since they’re a popular platform, you’ll find that a lot of tools integrate with them.

Adding tags is easy, and split testing allows you to test your subject lines, email content, and more.

You can filter your email subscribers and access robust reporting. AWeber do offer automation but there’s no visual builder. That may be a good thing or a bad thing, depending on your preferences.

The UX is great and the platform has improved a lot since I first used it. They’ve even added web push notifications which is a nice extra feature.

Key features:

• Drag and drop email builder

• 700+ email templates

• Tagging

• RSS Triggered Emails

• Split testing

• Reporting

• Subscriber filters

• AI-powered designer

• Landing pages

• Pre-built auto-responders

• Full automations

• Canva integration

• Free stock images

Pricing:

Free plan available for 500 contacts. Paid plans start from $19/month for 500 contacts and unlimited email sends.

With more than 120k+ paying customers, Omnisend is the best marketing automation platform for ecommerce stores. It doesn’t just handle email marketing – it also handles SMS and web push notifications.

In terms of email marketing, Omnisend has everything you need to craft engaging and high converting email campaigns.

You can choose from a range of optimized templates to create your emails, and you use Omnisend to add shippable elements to your emails like scratch cards and product pickers.

Omnisend also has a range of segmentation features that can help to make your email campaigns more personalized, and improve conversion rates. You can also make use of the A/B testing features to perfect your strategy.

In addition to all this, Omnisend also gives you access to powerful automation tools, a landing page builder, form and popup tools, and much more. It’s the perfect all-in-one email solution for ecommerce businesses.

Key features:

• Email templates

• Shoppable emails

• Drag & drop email builder

• Segmentation

• Subscriber history

• Campaign booster

• AB testing

• Reports

• Click maps

• SMS 

• Push notifications

• Popups, signup forms & landing pages

Pricing:

Omnisend has a free plan as well as 2 paid plans. The free forever plan includes up to 250 contacts and 500 emails/month. If you need a little more flexibility, paid plans start from as little as $16/month.

With more than 150k+ paying customers Sender is the ultimate email marketing service provider for businesses that want to build lasting relationships and grow sales in the process.

It offers all essential features like email design builder and forms, along with advanced ones like behavioral segmentation, visual automation builder, and pre-built automation sequences.

So, you can quickly launch professional email campaigns and automated drip sequences.

Sender also has one of the quickest support response times in the industry, so you can expect help from an actual human being whenever you need it.

Get everything you need to succeed with Sender – for free! Even if you scale to a paid tier, the platform offers affordable plans. So, grow without breaking the bank.

Key features:

• Email templates

• Free SMS marketing

• Automation workflows

• Drag-and-drop email builder

• Subscriber management and segmentation

• Landing page builder

• Bulk email sender

• Reporting & analytics

• Popups and forms

Pricing:
The free plan allows you to send up to 15K emails per month and includes most of the advanced features available to paid plan users.

Email marketing has a higher ROI than any other marketing channel. It’s not just important for businesses – it’s critical.

With all the tools we’ve discussed in this post, you’ll be able to find an email marketing tool that aligns perfectly with the needs of your business.

Everything from simple sending of email newsletters to all-in-one platforms to power your entire sales funnel. For example, some providers offer marketing automation, landing pages, and live chat on top of their core email functionality.

The best part is most of these email marketing services offer free trials, and most of them won’t require a credit card to get started. So try a few and see what you think – ultimately it’s your opinion that matters most.